Or just build your own. It's super easy with the API's and can be customized with much better search-and-match rules than anything out in the wild. Some of my

Or just build your own. It's super easy with the API's and can be customized with much better search-and-match rules than anything out in the wild. Some of my personal favorite stats are to watch people who RT more than once over a set time period about the competition. "Like terms" is also handy because then you can add terms that are directly related but not identical to your competitor. I'm sure that the big brand folks are already doing this and that there are paid tools ... but on a smaller scale, it's fast and easy to whip this sort of monitoring up. The hard part is figuring out what these people want. You really need to have an insight into the weaknesses of your competition to accomplish that.