Yup. The free market as the end to all means relies on several incorrect assumptions: 1) humans are not rational agents that always pursue their best interest

Yup. The free market as the end to all means relies on several incorrect assumptions: 1) humans are not rational agents that always pursue their best interest 2) local optimization (what the market does) doesn't always lead to a global optimum 3) oftentimes the interest of investors and consumers diverge and the former have far more power (information asymmetry).