I don't think it will necessarily create a lot more competition inside the EU. All of those companies already have European data centers; surely it would compli

I don't think it will necessarily create a lot more competition inside the EU. All of those companies already have European data centers; surely it would complicate some technical deployments, but definitely not more so than the effort their legal, HR, accounting and other divisions already have to go through to comply with local regulations. I assume those companies already have multiple legal entities for all sorts of reasons. I guess all companies ought to start tagging data with a jurisdiction tag of sorts now, if that data doesn't already come with a clear location indicator.