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> Provided the merchant did not incur liability by doing something immensely stupid and insecure, the bank is on the hook. If the perpetrator is caught, they wi
by joecot 8y ago
> Provided the merchant did not incur liability by doing something immensely stupid and insecure, the bank is on the hook. If the perpetrator is caught, they will pay restitution to the bank.
Source? As someone who helps support an online credit card gateway, in my experience it is the merchant who has to shoulder the cost (plus an extra penalty fee) of the transaction. Perhaps there are different chargeback policies for card present transactions for physical products, but for online (and therefore card not present) transactions for digital products, I have always seen the merchant have to cover the cost of the chargeback (plus fee). There's a process for disputing the chargeback, saying the customer absolutely made the purchase and got what they were asking for, but almost every time the card would side with the customer, because there was no physical product.
This is one of the reasons when card companies pushed for chip cards, merchants pushed back for chip and pin like cards used in Europe -- to cut down on fraud, which they end up paying for. The only system I've seen where the cost of a chargeback is on the bank instead of the merchant is if the merchant has setup 3D-Secure/Verified by Visa with their products, giving the banks and card companies the opportunity to have an extra login for making the purchase. However, those verify pages are made by the bank, not the credit card company, and are widely unreliable. I tried to set it up for our payment gateway, only to find that some of the banks had completely broken systems for it, leaving customers at an error page instead of buying the product.
- SyneRyder 8y ago> The only system I've seen where the cost of a chargeback is on the bank instead of the merchant is if the merchant has setup 3D-Secure/Verified by Visa... Verified By Visa is a nightmare, and was killing conversion rates by up to 60%. [1] I'm not sure if it's still the case, but when it first came out Amazon refused to integrate it. [1] https://econsultancy.com/verified-by-visa-a-conversion-rate-killer/ https://econsultancy.com/verified-by-visa-a-conversion-rate-...
- joecot 8y agoYes, that was definitely also part of the calculation. We expected clients would not use it, because every extra step destroys conversation rates, but we wanted to at least provide the option. ... But even providing the option was a non-starter, because of how many different banks had completely broken systems. We ended up ditching the feature entirely.
- chillfox 8y agoI hate the MasterCard verify page. It took me giving up buying several products over the last year and complaining to the bank every time before I eventually had the correct key to that puzzle. The details it asks for are not much better than random. Stuff like mixing your residential address and postal address, using a neighboring postcode, including random stuff like a building number or weird artifacts like " , ,". How anyone is expected to figure out the frankenstein address that MasterCard want's by themselves is beyond me.