The cellphone market in developed nations have been somewhat stagnant in the past few years, so it seems that both Samsung and Huawei's foldable cellphone are l

The cellphone market in developed nations have been somewhat stagnant in the past few years, so it seems that both Samsung and Huawei's foldable cellphone are looking to create a technology that adds a new level to the cellphone hierarchy. It is likely that both cellphones are not going to pay itself off this year when accounting for R&D (assuming technology hasn't been stolen), but the value of being seeing as the leaders in the industry (brand value) and the increased availability of the technology will likely drop the cost of fold-able tech and hopefully propel the industry to the next level. Whether these technological updates are true value-adder to customers remains to be seeing. We have seen people buy new cellphones yearly with a lot less changes to it. I also think that if someone is willing to pay 2-4x more for a foldable cellphone, they are likely to pay a couple hundred to a customized case or at least something that will protect their cellphones. (@pwthornton)