Yep, first to market doesn't matter. First to useful does. Apple optimizes for the latter where integrating the new tech into a complete package that makes sens

Yep, first to market doesn't matter. First to useful does. Apple optimizes for the latter where integrating the new tech into a complete package that makes sense for the end user, rather than just being there for the sake of new. This is a chestnut you can roll out in every discussion on new tech, because the history of tech is littered with new ideas poorly executed, then (usually) Apple coming along and defining how it should be done, and then everyone copying that. Two recent examples I can think of of this phenomenon: * Asus' ScreenPad, a screen stuffed into the trackpad. Completely not integrated into the overall experience and a total gimmick. * Any Kinect-like product (LG's Project Tango phones, Intel RealSense, etc), which were essentially hardware demos without quality software to hit useful use cases