It's because they want control over app delivery. They aspire to be another Apple w/iOS, or another Google w/Android. Embracing GNU/Linux and the free-softwar

It's because they want control over app delivery. They aspire to be another Apple w/iOS, or another Google w/Android. Embracing GNU/Linux and the free-software ecosystem is the shortest path towards achieving this goal. These companies aren't necessarily concerned with supporting libre software in reality. It's just the most convenient option for the moment, what realistic alternatives are there? They aren't pursuing control over the access to and deliery of apps without any intention of leveraging it should they succeed in acquiring sufficient market share. Personally I'm in favor of continuing to support independent operating system vendors and paying hardware manufacturers for standardized hardware we can use with any standards-compliant operating system of our choice. It's unfortunate that the more GNU/Linux matures, the more it enables the proliferation of vendor-specific distributions competing for control over the software their users consume.