Something came to mind that will skew this heavily. People will mention a company by name for mainly one of two reasons, either to complain or to tell people a

Something came to mind that will skew this heavily. People will mention a company by name for mainly one of two reasons, either to complain or to tell people about some cool new thing. If someone mentions a ubiquitous company like Google, Verizon, etc, it's usually to complain. They're probably not telling the world about the wonders of Google search. On the other hand, if someone mentions a smaller company it's probably the cool-new-thing factor.