I found this stat - not sure how old it is: Forrester Research did some research in why people return to web sites. There were 4 main reasons: good content (th

I found this stat - not sure how old it is: Forrester Research did some research in why people return to web sites. There were 4 main reasons: good content (thank goodness this was number one!): 75%, usability: 66%, download speed: 58%, frequency of updating: 54%. All other reasons were noise compared with these 4. https://homepages.cwi.nl/~steven/ https://homepages.cwi.nl/~steven/