>Unfortunately, engineering rarely changes the way someone feels about a product, marketing does. Personal experience is also hugely relevant. If a friend give

>Unfortunately, engineering rarely changes the way someone feels about a product, marketing does. Personal experience is also hugely relevant. If a friend gives you a ride in their electric car, many of the advantages become immediately apparent - the silence, the interior space, the remarkable acceleration and the general normality of an EV. A brief conversation with an owner will reveal that many of the fears about EV ownership are just myths. Tesla have done an important job by making EVs cool, but equally important is simply getting used to the presence of EVs. That's not an overnight process, but it's already starting to happen, at least in Europe. The sight of cars with no tailpipe or someone plugging in to a rapid charger is no longer unusual. EVs are starting to seem less like a weird option for hippies and nerds and more like the inevitable future of motoring.