If it isn't profitable due to R & D costs, who's complaining it isn't profitable? I would expect a completely new product category to have higher development c

If it isn't profitable due to R & D costs, who's complaining it isn't profitable? I would expect a completely new product category to have higher development costs, I'm not sure its reasonable to shoulder the first fruits of that R & D with all the costs. Especially as this may well literally be the future of the company. So then the question becomes, is someone setting the Bolt up to fail? Trying to make it look bad against Tesla? Or what?