I have had clients that went crazy about any hint of negativity (or what they considered 'inconsistent with their brand') online. In some cases I brought them r

I have had clients that went crazy about any hint of negativity (or what they considered 'inconsistent with their brand') online. In some cases I brought them reports of bloggers that mention their products with a suggestion they send some free samples and encourage the attention. The reaction was emergency meetings where I was asked what we could do about all this. This doctor is not one of those cases. Seems to be a very web savy practice. He has contributed articles, pictures and diagrams to lots of sites. It's the kind of thing and internet marketing / SEO company would be recommending. One of the reviews mentions being convinced to choose him due to his web presence. I would not be surprised if a lot of his business comes this way. Of surgeons in his area, he's probably one of the prominent online. http://www.google.com.au/images?um=1&hl=en&safe=off&client=firefox-a&rls=org.mozilla:en-US:official&biw=1280&bih=667&tbs=isch:1&btnG=Search&aq=f&aqi=&oq=&gs_rfai=&q=Jay%20Pensler%20results http://www.google.com.au/images?um=1&hl=en&safe=off&... Now google him, and it's bad news. I would be surprised if his phone isn't ringing a lot less.