I find it interesting that all of the examples ITT so far are vaccination and public health related, the products of rigorous nonprofit science and implementati

I find it interesting that all of the examples ITT so far are vaccination and public health related, the products of rigorous nonprofit science and implementation done by researchers and clinicians --- i.e. not in the private sector. Of course, the origin of the buzzword is (I assume) the Apollo program. Think on that a bit.