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This was recently on hn: https://www.thedailybeast.com/inside-the-secret-facebook-war-for-mormon-hearts-and-minds https://www.thedailybeast.com/inside-the-secr

• wool_gather 8y ago
  Parent comment made me think of exactly the same article! For those that don't want to click through: an ex-Mormon used targeted Facebook ads to "proselytize" to people they knew from the church, about problems with the church and reasons they should consider leaving it.