He's not better than that. You have to remember, he caters to an Apple audience. Because of this, when he is critical of Apple, his tone is soft and non-threate

He's not better than that. You have to remember, he caters to an Apple audience. Because of this, when he is critical of Apple, his tone is soft and non-threatening so as to not offend his audience. When he is critical of his competitors, he often takes a hard, holier-than-thou tone in his posts to enforce his audience's affinity for Apple. In other words, his blog is highly polarizing by design. This isn't a bad thing, every product needs their evangelists, but we must not confuse evangelism with journalism (not saying you did that, but I mean in general).