Well, IMO, it's very easy to look good in the local community. For example, http://www.personalweb.com/ http://www.personalweb.com/ opened up shop when I was at

Well, IMO, it's very easy to look good in the local community. For example, http://www.personalweb.com/ http://www.personalweb.com/ opened up shop when I was attending school there. They hired (as part-time interns) a bunch of local college students and built the bare minimum. They had small parties and showed up at a lot of community events. They came to my uni to give a presentation to scout for interns. I asked them why they chose their location next to the court house, and they replied because of the patents they had they thought they would be at the courthouse often :).