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Totally agree. Either put in regulations or mobile OSes move away from device IDs for tracking to something more transient - which makes it very difficult for F

Totally agree. Either put in regulations or mobile OSes move away from device IDs for tracking to something more transient - which makes it very difficult for FB and Goog to ID users accurately.

untog 8y ago
I believe iOS already does this - different apps are given different unique IDs. But I'm sure it's possible to match back up again when you also have IP addresses, user agents, cookies and so on.
product50 8y ago
No - they do not. All apps pass in the same IDFA or device ID today.