I confuses me, too, since even from a young age I remember making the choice at the supermarket whether to get Heinz or another variety. We picked Heinz becaus

I confuses me, too, since even from a young age I remember making the choice at the supermarket whether to get Heinz or another variety. We picked Heinz because it tastes better. But they're not perfect, because recently we had ketchup at a restaurant that made their own. It was very, very good, and we preferred it to Heinz. It's clearly possible to do better. Also, mushroom ketchup is amazing. (Also locally made for that restaurant, apparently.) To me, there's no more a 'ketchup conundrum' than one for mustard. Until I was an adult, regular yellow mustard was the only real choice. (Yes, there were Grey Poupon commercials. Nobody I knew actually ate it. They did make fun of it, though.)