This is an important story (along with the NYT one a while back about location data) because it will help move the ball forward on a privacy law in the US. The

This is an important story (along with the NYT one a while back about location data) because it will help move the ball forward on a privacy law in the US. The ad-tech industry is putting all their lobbying muscle in making sure that nothing as strong as GDPR gets passed. It also makes it more likely that Apple will crack down on third party SDKs, something I've been posting about a lot here. https://news.ycombinator.com/item?id=19220520 https://news.ycombinator.com/item?id=19220520