I liken this to when you try to get a group of friends to do anything. For the sake of argument, let's say go to the movies or to a bar. If you have go to fri

I liken this to when you try to get a group of friends to do anything. For the sake of argument, let's say go to the movies or to a bar. If you have go to friends, you can seed your group there, but what after that? Almost everyone says, "a bunch of people are doing..." and it's kind of a lie because they don't know if people will go, they're saying that so other people will want to go. And this technique works wonders. I don't have a problem with people applying this technique to their business, pretty much everyone does. The problem is you need to be careful with it because at the end of the day, it's still a lie and you still need to make money.