"But where does Firefox get its money from? Google. Google gets its money from ads." That's so overly simplistic. Google tries to spy on everything you do. Moz

"But where does Firefox get its money from? Google. Google gets its money from ads." That's so overly simplistic. Google tries to spy on everything you do. Mozilla limits their ad revenue to an activity where people are actually looking for something by giving info to a third-party, surveillance (err search) service. They also let you easily change it with a private one built in. They're also owned by a foundation aimed at doing good vs a publicly-traded company that seems to get more evil over time. So, using and investing in Firefox exposes you to less risk, creates less evil in short/long term, and possibly does more social good. It's an objectively better choice for folks concerned about surveillance-based businesses.