4 ms·
The thing is, different ketchups taste vastly different. There are actually several other best-selling brands of tomato ketchup in Germany but they all taste ve
by klmr 8y ago
The thing is, different ketchups taste vastly different. There are actually several other best-selling brands of tomato ketchup in Germany but they all taste very different from Heinz, and, in one case, objectively worse (bland). I used to think that Heinz’ taste is simply due to the ridiculous amount of sugar they pack into it but it turns out that the low-sugar Heinz variety is almost indistinguishable, taste-wise.
So I’m not convinced that it’s as simple as all that. I’m not saying marketing doesn’t play a role but it’s definitely not the only thing.
- johnnycab 8y ago>I’m not saying marketing doesn’t play a role but it’s definitely not the only thing. The 'bliss point' might play a major role, amongst various other factors. https://en.wikipedia.org/wiki/Bliss_point_(food) https://en.wikipedia.org/wiki/Bliss_point_(food)
- gjm11 8y agoThis is literally just responding to someone saying "people buy more Heinz ketchup because it's tastier" by saying "perhaps it's because they made it as tasty as they could".
- pseingatl 8y agoHeinz may have a market lock on ketchup in the U.S., but outside North America there are dozens of varieties. To play catch up, Heinz makes Tabasco ketchup, Siracha ketchup, garlic ketchup, plain old spicy ketchup and others.
- jbottoms 8y agoMr. Moskowitz should revisit his research. Heinz did their preparation before capturing the market. This involved taste testers and a close examination of how ketchup flows and adheres to bread. Then there is the small item of federal regulation on the viscosity of ketchup. If you dig through the archives you will find the diagram of the test fixture for performing the test. Perhaps a friendly congressman bent some arms at the FDA. It has been known to happen.