I don't really mind it on twitter, as twitter is anything but serious, and you can't really have any coherent text there. But such elements in a regular articl

I don't really mind it on twitter, as twitter is anything but serious, and you can't really have any coherent text there. But such elements in a regular article simply harm its coherence and readability for anyone that does not spend much of their time in (rather noisy and immature, IMHO) communities which feature "meme image macros" heavily. (Bonus negative points if some of the images are animated. That makes me think that the author actively hates the readers.)