The real value IMHO is the server-side identification and custom Track events, not the JS tracker. Being able to instrument marketing AND app events that move

The real value IMHO is the server-side identification and custom Track events, not the JS tracker. Being able to instrument marketing AND app events that move data around, and then arbitrarily use webhooks and third-party integrations to further move data around on-demand (e.g., via Zapier or customer.io) or in batch (e.g., nightly updates from Looker) is magical for business teams. I say this as a member of a 6-person venture-funded startup. Segment has helped us massively leverage a small headcount.