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Because that wouldn't cover the loss in revenue. $1 per year and non-targeted ads doesn't equate to $50B+ in revenue growing 20-40% per year. Also, advertisers
by jonathanjaeger 8y ago
Because that wouldn't cover the loss in revenue. $1 per year and non-targeted ads doesn't equate to $50B+ in revenue growing 20-40% per year. Also, advertisers come to FB because they can be ROI positive with the targeted ads. Most advertisers don't want to run non-targeted ads because they would be ROI negative.