4 ms·
targeted ads typically bring in 2x or more revenue per impression Source?
by Calib3r 8y ago
targeted ads typically bring in 2x or more revenue per impression
Source?
- p49k 8y agohttps://www.researchgate.net/publication/265266107_The_Value_of_Behavioral_Targeting https://www.researchgate.net/publication/265266107_The_Value... Study quotes 2.68x earnings in 2009 but in my experience it’s even higher these days.
- thinkingemote 8y agoDoes that mean advertisers pay more for them or that they are actually more effective (or both, or other?)