> lots of fluff and buzzwords, without much substance. I'd say that about the majority of TED talks that I have seen. What would that talk have looked like if

> lots of fluff and buzzwords, without much substance. I'd say that about the majority of TED talks that I have seen. What would that talk have looked like if they had the successful, proprietary solution that they claimed? I'd argue that it would not be all that different. Trying to do scientific due diligence for proprietary technology via analysis of PR seems to have incredibly poor signal to noise.