...6) Full transparency at scale. When someone buys an advert in a newspaper or TV broadcast, it is visible to anyone watching. In contrast, thousands of adve

...6) Full transparency at scale. When someone buys an advert in a newspaper or TV broadcast, it is visible to anyone watching. In contrast, thousands of adverts can run in FB environment without anyone but the target able to see -- completely under the radar. Starting with #5 KYC, and adding a site where EVERY advert of every type is available for public inspection, along with its (verified) originator info and targeting parameters. This would allow all kinds of scrutiny by journalistic and public interest groups (e.g., researchers tracking hate groups, etc.). FB Is making a bit of a start at this publishing some ads, but until they get to the full transparency, it can't be trusted. The full transparency would also be a huge benefit to researchers. I'd also be happy to see it required as a regulation for all players, not only FB.