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... it's just that in the marketplace of ad channels for advertisers to invest their budget in, that network loses out to networks with targeted ads.
by fixermark 8y ago
... it's just that in the marketplace of ad channels for advertisers to invest their budget in, that network loses out to networks with targeted ads.
- jjulius 8y agoWho's to say that if the general public were presented with two free (to the user) social networks, one that targets ads and one that doesn't, that people would opt to use the targeted one over the non-targeted one?
- fixermark 8y agoMy snarky answer is "Google vs. DDG's usage numbers," but a more serious answer is that yes, that'd be a possibility (but I'd sadly put it on the low end of probable outcomes given what we know about both the stickiness of existing social networks vs. newcomers and how much concern for privacy users actually tend to demonstrate).
- jjulius 8y agoFair! :)
- anigbrowl 8y agoAvailable evidence suggests that enough people want to be on whatever the biggest platform is for that to give it a decisive advantage over the competition.