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Simply put, it's a UI issue that affects every aspect of the business. Podcasts have an artificially diminished shelf-life. If you don't release an episode ever
by schnevets 8y ago
Simply put, it's a UI issue that affects every aspect of the business. Podcasts have an artificially diminished shelf-life. If you don't release an episode every two weeks, your show gets buried in the library. It means the format is synonymous with churned, radio broadcast-like content.
This has also affected the monetization model. Most ads use promo codes for services, but those promos expire and change, rendering that content valueless. Given these limitations, it's a miracle any producers are funding serialized content that actually has a conclusion.
- apendleton 8y agoLots of podcasts now use ad-serving platforms that splice in ads on the fly when the podcast is downloaded, so if you listen to old episodes today, you get current advertisers, promo codes, etc.
- InitialLastName 8y ago> If you don't release an episode every two weeks, your show gets buried in the library. S-Town released all its episodes almost 2 years ago, and Pocket Casts still has it at #23.