I believe most enterprise shops sell what they don't have. But they also know by the time the customer is ready they'll have it built & ready. The customer is a

I believe most enterprise shops sell what they don't have. But they also know by the time the customer is ready they'll have it built & ready. The customer is also aware of the current state and timelines. For theranos and fyre festival. I'd say it was less playing timing to their advantage and more fraud.