Consider adding a new tier of value. As a customer, suddenly having to pay more (forever) for something will feel like a bitter prospect, unless it is positione

Consider adding a new tier of value. As a customer, suddenly having to pay more (forever) for something will feel like a bitter prospect, unless it is positioned as something better I am opting into. I don't know what your product is or your target market (can you share more details?), but consider adding "Pro" features, or a service tier that adds warranty or enterprise support. (I have no personal experience with this except as a customer of things that have subscription vs free tiers.) Patrick McKenzie (known here as 'patio11) has blogged extensively about SAAS-related things, including pricing [0], [1]. If you haven't read his stuff, you may find them helpful. 0: https://www.kalzumeus.com/2012/08/13/doubling-saas-revenue/ https://www.kalzumeus.com/2012/08/13/doubling-saas-revenue/ 1: https://www.kalzumeus.com/2012/09/21/ramit-sethi-and-patrick-mckenzie-on-why-your-customers-would-be-happier-if-you-charged-more/ https://www.kalzumeus.com/2012/09/21/ramit-sethi-and-patrick...