I don't know how to argue against an abstract claim like that. You could say coca cola's real product is "A taste of 1950s America" or that a designer suit is r

I don't know how to argue against an abstract claim like that. You could say coca cola's real product is "A taste of 1950s America" or that a designer suit is really "a statement of intent." How do you argue that it is, in fact, a drink?