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'Spastic' Transformer: Reasons to research product names before launching
- ljf 16y agoImage of 'Spastic' Transformer http://www.seibertron.com/images/toys/uploads/1289368510_PCCOverload.jpg http://www.seibertron.com/images/toys/uploads/1289368510_PCC... It seems they have no plans to launch this in the UK or Europe, but still - not sure why they think it's OK to launch a product this this name in the US - what does it mean to you? Also: http://www.metro.co.uk/weird/847753-transformers-toy-called-spastic-wont-be-sold-in-uk http://www.metro.co.uk/weird/847753-transformers-toy-called-... It seems that 'spaz' and 'spastic' are used as /light hearted/ insults in the US. In the UK this is a derogatory term referring to someone who has cerebral palsy, and is extremely offensive. It is ranked as the second most offensive disability-related term (Source: BBC Ouch!, 2003).
- ljf 16y agohttp://www.theregister.co.uk/2010/11/18/transformer/ http://www.theregister.co.uk/2010/11/18/transformer/ The company replied: Thank you for bringing this matter to our attention and for the opportunity to respond. The TRANSFORMERS brand intended no offense by use of the name "SPASTIC" for one of its products which has not and will not be available via traditional retail channels in Europe, including the UK. Thank you once again for notifying us about your concern. As a marketer of children’s products, input from parents, families and fans regarding their experiences with our brands is extremely important to us. Our goal is to have all families who enjoy our brands feel good about their purchases and experiences.