> Tracking cookies provide incommensurable value to site owners for improving the quality of their web properties, which ultimately benefits users. That can ce

> Tracking cookies provide incommensurable value to site owners for improving the quality of their web properties, which ultimately benefits users. That can certainly be argued. It can also be argued that websites optimizing for “engagement”, blindly, in a completely data-driven way, end up implementing tons of dark UX patterns. And that’s certainly no benefit to the user.