5 ms·

Good morning! Just marketing fluff. Boutique App & Web Development Company is just a term we made up, to reflect our focus of being small, tailored and of high

• blotter_paper 8y ago
  Morning! I didn't mind the "Boutique App & Web Development" part (I've used almost this exact same line in the past, TBH), it was "#1" that set off alarm bells. It feels like you're claiming to be the best at something that is so multi-faceted and hard to pin down that nobody can say whether or not it's true. Any of your competitors could make the same claim -- therefore the thing that sets you apart is your willingness to make the claim, not that it applies to you. If I were you, I'd stay away from attaching absolute comparatives to mushy marketing terminology. It feels very snake-oily to me. On the other hand your contracting business seems to be a lot more successful than mine was, so maybe you'd be silly to behave the way I would. Some minor thoughts on the PDF: The bottom of page 2 looks like it has a clickable button on it (I'm not sure if that was intentional). Of the four colored titles on page 3 the PRODUCTS one stands out as not-a-gradient, compared to the rest. The font that looks hand-drawn feels cheap and Comic-Sansy to me, I'd prefer actual hand-writing or a font that doesn't look like it should have natural variation. On page 19, the Harvest window has a shadow that the other example images on this page and the next don't have, which looks inconsistent. In general I do like the document, these are just nit-picks I thought you might find useful.