This could be a HN demographic thing. The comment definitely piqued my curiosity, too. Interested in others thoughts. I think the sibling commenter may have go

This could be a HN demographic thing. The comment definitely piqued my curiosity, too. Interested in others thoughts. I think the sibling commenter may have got it right with the fact people make a conscious decision to go see a movie beforehand as an outing, rather than turn up at the cinema and see what's on.