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This is interesting, but I'm suspicious of the rosiness of the 1.15x return math when it implies that if this business starts on day one with a $1 ad buy they'l
by chasing 8y ago
This is interesting, but I'm suspicious of the rosiness of the 1.15x return math when it implies that if this business starts on day one with a $1 ad buy they'll have $84bil in revenue after about six months.
- AznHisoka 8y agoand usually the 1.15 return occurs over a period of years. For most subscription services, you usually don’t earn everything back until a customer has remained one for over a year. And for those 1-time products, ads dont immediately convert most of the time. You need to keep seeing them over and over before you make a decision to buy it.
- wheelerwj 8y ago> but I'm suspicious of the rosiness of the 1.15x return math you should be incredibly suspicious of this whole worthless article. from the author directly: > Now, in practice, the scenario I’ve outlined is near impossible. no, shit.
- NeedMoreTea 8y agoYou might run out of search volume a little before $84bil. Maybe even before $1m. Great business they found though - no refunds!