You might be falling for the branding friend! Studios have had a major vested interest in proclaiming their product is “Glamorous,” and “Unachievable in lessee

You might be falling for the branding friend! Studios have had a major vested interest in proclaiming their product is “Glamorous,” and “Unachievable in lessee glory.” Which in turn justifies the high budgets and higher ticket fares. But they are a pipeline, that pump 10-300 million dollars into a project that they won’t see a return on for 3 years at the shortest; starting from the time you pay a scriptwriter following through the Opening weekend. It’s in their best interest to tell people it is Once in a lifetime experience and then put out something that is going to me market accepted. On the occasional times, it is TRULY once in a life time (Mad Max: Fury Road for me), it hits us in the soul, and draws us back in. Worth it, to me.