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Companies do not get to play that card in their defence. They know full well they are scatter gunning and that some small percentage of their ads will end up n
by chillydawg 8y ago
Companies do not get to play that card in their defence.
They know full well they are scatter gunning and that some small percentage of their ads will end up next to/in front of awful content. They know this - they've seen it happen time and time again. They continue to do it because it's cheaper to do so and occasionally take some PR flack and then blame Youtube.
Ultimately - your ad, your problem. If you value your brand so poorly that you don't care where you advertise, this is what happens.
- giarc 8y agoMy issue is that authors often try to name and shame the companies as if they had some say. Companies should definitely reach out to Youtube or their marketing company to correct the problem but every single advertiser could have their ads shown before that video. That's how the ad network works.
- behringer 8y agoThey are at fault because they choose to pay youtube to be placed in front of videos designed for pedos. There are plenty of advertisers that pay the content creators directly for in-video ads, there's already a model where you can choose exactly what kind of content you want your ad featured in. I'll say it again, these advertisers are choosing where to advertise.
- giarc 8y ago>They are at fault because they choose to pay youtube to be placed in front of videos designed for pedos. See, this is factually incorrect. Companies are paying Youtube to place their ads in front of viewers that are most likely to convert/in their target audience. A company generally doesn't say "Place my video in front of youtuber X,Y,Z."
- behringer 8y agoNo, they're just saying "Place my ad in front of x,y,z, even if it's a pedophile, even if it's a child watching elsa pooping on spider man, or even if the videos flagrantly infringe on copyrights.