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On your homepage, right under the title, you claim to be "The #1 Boutique App & Web Development Company". What do you mean by this? Is this an award that some o

On your homepage, right under the title, you claim to be "The #1 Boutique App & Web Development Company". What do you mean by this? Is this an award that some other organization granted you, is it just marketing fluff, or is it something in between? What sort of metrics were used? Can you tell me who the #2 boutique app and web development company is? My first reaction on seeing that line was "oh, they're willing to say anything to make a sale, I can't believe anything here."

znq 8y ago
Good morning! Just marketing fluff. Boutique App & Web Development Company is just a term we made up, to reflect our focus of being small, tailored and of high quality.
- blotter_paper 8y ago
  Morning! I didn't mind the "Boutique App & Web Development" part (I've used almost this exact same line in the past, TBH), it was "#1" that set off alarm bells. It feels like you're claiming to be the best at something that is so multi-faceted and hard to pin down that nobody can say whether or not it's true. Any of your competitors could make the same claim -- therefore the thing that sets you apart is your willingness to make the claim, not that it applies to you. If I were you, I'd stay away from attaching absolute comparatives to mushy marketing terminology. It feels very snake-oily to me. On the other hand your contracting business seems to be a lot more successful than mine was, so maybe you'd be silly to behave the way I would. Some minor thoughts on the PDF: The bottom of page 2 looks like it has a clickable button on it (I'm not sure if that was intentional). Of the four colored titles on page 3 the PRODUCTS one stands out as not-a-gradient, compared to the rest. The font that looks hand-drawn feels cheap and Comic-Sansy to me, I'd prefer actual hand-writing or a font that doesn't look like it should have natural variation. On page 19, the Harvest window has a shadow that the other example images on this page and the next don't have, which looks inconsistent. In general I do like the document, these are just nit-picks I thought you might find useful.

znq 8y ago

Good morning! Just marketing fluff. Boutique App & Web Development Company is just a term we made up, to reflect our focus of being small, tailored and of high quality.

blotter_paper 8y ago
Morning! I didn't mind the "Boutique App & Web Development" part (I've used almost this exact same line in the past, TBH), it was "#1" that set off alarm bells. It feels like you're claiming to be the best at something that is so multi-faceted and hard to pin down that nobody can say whether or not it's true. Any of your competitors could make the same claim -- therefore the thing that sets you apart is your willingness to make the claim, not that it applies to you. If I were you, I'd stay away from attaching absolute comparatives to mushy marketing terminology. It feels very snake-oily to me. On the other hand your contracting business seems to be a lot more successful than mine was, so maybe you'd be silly to behave the way I would. Some minor thoughts on the PDF: The bottom of page 2 looks like it has a clickable button on it (I'm not sure if that was intentional). Of the four colored titles on page 3 the PRODUCTS one stands out as not-a-gradient, compared to the rest. The font that looks hand-drawn feels cheap and Comic-Sansy to me, I'd prefer actual hand-writing or a font that doesn't look like it should have natural variation. On page 19, the Harvest window has a shadow that the other example images on this page and the next don't have, which looks inconsistent. In general I do like the document, these are just nit-picks I thought you might find useful.