I don't know what Amazon will do now or at any point in the future if I were to do a charge-back or any else they don't agree with. I imagine they could easily

I don't know what Amazon will do now or at any point in the future if I were to do a charge-back or any else they don't agree with. I imagine they could easily link my accounts together. Payee names, IPs, logging out of one account into the next in the same session. Any other meta data like phone, search history, etc. It sounds like a reach right now but the fact is there is no way to know what they do and its the unknown that causes a problem. I am well aware of the need to diversify. It is something I am actively working towards but there is no path from here to there overnight. I still partly agree with your consumer stand point. Even if you rule out the business aspect Amazon is pretty entrenched in may ways from purely a consumer standpoint. If I personally don't care what happens to my account, what about my family? Will their kindles stop working, prime video, audible, whole foods, etc? They share some of the prime benefits so they would be affected as well.