http://www.garmz.com/ http://www.garmz.com/ effectively does the same thing in the UK. With both companies why go high fashion instead of mass-market Tween / y

http://www.garmz.com/ http://www.garmz.com/ effectively does the same thing in the UK. With both companies why go high fashion instead of mass-market Tween / young buyers style? That would seem like a clearer path to take to get some serious scale and attention, especially with the clear connection to FaceBook / social media you guys have implemented. That feels like a clearer path to exit too - a big box store would LOVE their retail to transcend internet / social media. I'd like to hear your rationale about pursuing high fashion - margins? Built in audience for the boutique designers?