To maximize value for the VC, not profit. In some cases value can be very different than profit, depending on your investors : - They may want your project to

To maximize value for the VC, not profit. In some cases value can be very different than profit, depending on your investors : - They may want your project to have a positive impact on the local community - They might only want to have business that are sustainable - Maybe they care a lot about men/women equality - Maybe they want to generate recurring revenues - Or they are looking for short term sale The question is: are those objectives aligned with what you want to do, or not. Most issues arise when there is a delta there.