The best part of this idea is that they're starting a fund for Mailchimp API integration but not taking any equity. Why is this cool? Because most...no, all f

The best part of this idea is that they're starting a fund for Mailchimp API integration but not taking any equity. Why is this cool? Because most...no, all funds that I've seen take equity. They're rewriting the rules of how a fund like this works and in return they'll receive more press and a greater benefit than they would if they ran it as a standard $1 million fund seeking small 1%-10% equity stakes in return for funding. Mailchimp is the most innovative email marketing company I know.