The plus side, cost would be lowered. However, including me, I don't want to walk off the streets with clothing that look very similar to others. In some ways,

The plus side, cost would be lowered. However, including me, I don't want to walk off the streets with clothing that look very similar to others. In some ways, clothings that I like may not have enough appeal to others (due to tastes, body shape, occasions, etc.) which may end up never voted enough to get produced. Fashion is not some democratic voting, which minorities and extremes should be respected as much as majors. So in the end, it boils down to whether they can get the amount of "votes" required to be as low as possible, which could enable more designs to be manufactured. P.S. As a side note, shops in China selling through http://taobao.com http://taobao.com can make that happen already by moving the cost of production so low that prior buying is not a requirement, as the cost of keeping stock is very cheap.