Great analysis, thank you. I think their sales team is going to be in for a long, hard slog. Yes, Redis is popular right now, but the middleware space gets har

Great analysis, thank you. I think their sales team is going to be in for a long, hard slog. Yes, Redis is popular right now, but the middleware space gets harder every year. Cloud providers slurp up the easy, low-hanging fruit ("click this checkbox to add a managed Redis instance to your deployment"), so all that'll be left are the big, slow, complex enterprise sales. Yeah, they pay well, but it's a brutal, competitive sales cycle, and that kind of customer often wants a lot of high-touch post-sales engineering services.