3 ms·
I think it depends on the demographic of your prospects. For some demographics "user" and "customer" aren't so far apart.
by brlewis 19y ago
I think it depends on the demographic of your prospects. For some demographics "user" and "customer" aren't so far apart.
- skmurphy 19y agoIf you are selling advertising then your customers are your advertisers, not the audience that you supply them. Users may be customers in larval form, but it is a significant step for a subscription model business to convert a user to a customer. Many startups fail to pay attention to this soon enough (e.g. before they go broke).