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A) As mentioned, -ly is a terrible naming convention. B) This reminded me of this: http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture
by InfinityX0 16y ago
A) As mentioned, -ly is a terrible naming convention.
B) This reminded me of this: http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture.html http://www.ted.com/talks/johanna_blakley_lessons_from_fashio...
High fashion frequently succeeds on brand name alone. Knockoffs are allowed to completely copy a style - but since they can't take the brand name, they fail. People buy Se7en jeans because they're Se7en jeans - and that's about 80% of it. The other 20% is because they look good. This startup completely ignores that thought process.
- tjriley82 16y agoOh, we're not ignoring brand name at all. Our first mini-collection is by a relatively established upcoming British label that only has very limited exposure in the US. We have exclusive collections from several other labels coming up. Small labels can find themselves in very precarious financial positions as they try to grow, even after many "successful" seasons. Fabricly is about providing a very low risk route to putting out a collection. Almost like a book publishing model for fashion.
- andreasklinger 16y agoHi Tom, Congrats to the launch! Isn't the upcoming british label ari's brother? Looking forward to see how you guys will progress. Good to see we are with www.Garmz.com not the only ones tackling this industry problems.
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