What if the reason click through are so low is that there is little demand created by marketing and only a relatively low rate of unexpressed demand? In my cas

What if the reason click through are so low is that there is little demand created by marketing and only a relatively low rate of unexpressed demand? In my case, when I want something I will go find it. I spent three months looking for reviews of small, efficient cars before deciding on a VW Polo TDI. The day I went in to buy one, the salesman was only interested in selling stock they had in the floor that day (it was some kind of stocktake clearance) and none of those were TDI. He was extremely rude too. So I walked out of that dealership and bought a Mazda 2 Then I got three months of ads on various sites advertising Mazda 2. Never any ads for small, fuel efficient cars while that was what I was searching for on Google. The magic of targeted advertising completely failed to work. For the next few years, any ads for small efficient cars will be absolutely useless because I have no need for another one. And for some reason I am getting lots of ads for women’s clothing. I suspect this is based on assumptions about men in long term relationships looking for a bit on the side, but once again those ads miss their mark because I have never bought womens clothing, I do not visit sugar daddy dating sites, so I have no idea why they think I should be interested. It’s not just “people who don’t click anything,” it’s “people who aren’t interested in what you are selling,” and “the thing you are selling is not an impulse buy.” Nobody buys a second economy car as an impulse buy. A good deal on a 600mm Nikon F Mount might catch my interest though (but they’re all the same price as my car, so I don’t necessarily have that kind of money)